Veera’s expertise lies in user research, especially in ethnographic methods. As a Service Designer she ensures that we always use the best methods and tools for gaining user insight and involving customers throughout the design process. As an anthropologist she understands the deep-rooted meanings and behavioral models that guide the users’ actions but cannot be uncovered by statistics or analytics.
Veera holds a Master’s degree in Social Sciences from the University of Helsinki. She majored in Social and Cultural Anthropology, and has also studied Communication and Product Development.
Prior to joining Exove Design Veera has conducted user research among online news readers at Yleisradio, gaining experience in digital service development. Before entering the digital world, Veera worked in Aalto University research projects, developing service concepts and doing ethnographic research among teenagers at secondary school and urban cyclists in Helsinki. Her curious mind has guided her towards interesting career choices as well as to adventures around the world. Now she is ready to explore how we can create an excellent digital solution for you!